The UAE Pro League and TikTok, the world’s leading platform for short-form videos, have announced the signing of a partnership agreement for the 2024-2025 and 2025-2026 seasons, making TikTok an official partner of the UAE Pro League.

TikTok will provide exclusive digital services to the official accounts of the UAE Pro League throughout the season. These services will hope to help distribute content related to the League, aiming to reach all segments of society. TikTok has a strong sports presence and has quickly become the new go-to source for everything sports-related in the Middle East and North Africa.

Musab Al Marzouqi, Director of Corporate Support at the UAE Pro League, expressed his excitement about the partnership, highlighting that it aligns with the League’s goal to diversify its marketing and media efforts. This initiative is part of the League’s 2020-2030 strategic plan, which aims to attract new partnerships to further develop UAE football.

“We look forward to providing unique content and experiences for UAE football fans”

Mohammad Harb, Head of Partnerships for TikTok in the Middle East and North Africa, stated, “We are proud of this important partnership in the sports field. Our platform has become a hub for sports fans, enabling the community to follow the latest sports news and events while sharing their passion. Through our partnership with the UAE Pro League, we look forward to providing unique content and experiences for UAE football fans.”

This partnership also aims to promote the values of sports and sustainable health, encouraging the adoption of healthier lifestyles. TikTok will work closely with creative content makers to produce joint content with clubs and players, and to host interactive sessions that engage the community.